“Shanna has been a game-changer for Upstate. Her expertise in SEO and paid ads has significantly enhanced our strategic approach, yielding tangible and impressive results. Shanna's ability to challenge norms and push boundaries brings a valuable, fresh perspective to our team. Beyond the initial scope, Shanna has proactively reviewed and optimised our email marketing framework, showcasing her keen understanding of the customer journey. Shanna's impact extends far beyond the expected, making her an invaluable asset to our marketing efforts”

— Gail Asbell

Co-CEO and Co-Founder

Upstate Studios

"Shanna is a digital powerhouse. She combines a wealth of best-practice industry knowledge, a love of brand equity and a warm openness to her working style to deliver brand-aligned, solution-focused results. Her unparalleled tenacity to deliver to the highest of standards coupled with the speed and organisation to which she executes projects puts her in a league of her own."

— Teddy Bell,

Head Of Retail

Grown Alchemist Australia & New Zealand

“It’s so nice to find someone who can talk tech and understand commercial outcomes. Shanna was a pleasure to work with, we launched some great Digital Strategies together and even a brand-new website. Shanna is someone, I would recommend to any beauty, skin or wellness brand.”

— Olivier Duvillard,

Cosmetic Beauty Expert/ Board Of Directors

Advanced Cosmeceuticals

“Shanna has worked with New Era from development through to the launch and Digital Marketing of our e-commerce site. This was truly a “green field” project for our business here in Australia. Shanna proved herself to be driven, strategic, organised, and highly resilient in working through these issues while maintaining high levels of accountability across my team through the process. This ensured that we went live with a very effective e-commerce site and strong Digital Marketing activations.”

— Simon Hibbs,

General Manager

New Era Cap Australia

“Shanna came on board at White & Co. during a period of growth in the business. She was brought in to lead the digital strategy for the business and align communications across all forms of digital marketing in order to strengthen our market position. During her work for White & Co, Shanna managed multiple external agencies and drove the growth of the Paid Search, Paid Social, and SEO channels. Shanna is a highly motivated individual with the ability to provide valuable business insights and recommendations. She takes a hands-on approach to her work, delivering critical optimisations quickly while remaining responsive to a changing retail space. She was easy and enjoyable to work with and a highly valued member of our overall team.”

— Taylah McKee

Head Of Digital

White & Co.