Fractional CMO. Growth without the guesswork.

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Senior marketing leadership, without the full-time salary.

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MEET YOUR FRACTIONAL CMO

I’m Shanna Gualtieri. I’ve spent 18+ years growing brands like Harrods.com, Marks & Spencer, Grown Alchemist and Dr Naomi Skin.

As your fractional CMO, I join your leadership team 1 to 2 days a week, set the strategy and make sure every marketing dollar earns its keep.

See how I work as a fractional CMO in Melbourne.

YOUR BRAND.
REAL RESULTS.

Plenty of consultants promise the moon. I’d rather show you the numbers.
If you’re tired of marketing spend that doesn’t deliver, and you want a senior partner who talks straight and turns your budget into measurable growth, you’re in the right place.

WHY WORK WITH ME

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CUSTOM MARKETING STRATEGIES

Gym, skincare brand or retail store, your strategy is built around your customer and your numbers.

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COST-EFFECTIVE EXPERTISE

CMO-level expertise without the cost of a full-time hire. Scale up or down as you grow.

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HONEST REPORTING

No jargon, no smoke and mirrors. You’ll always know where your money is going and why.

Book a discovery call

HOW I CAN HELP

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FRACTIONAL
CMO

Senior marketing leadership 1 to 2 days a week. Strategy, agency management and reporting you can read.

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WEBSITE AUDITS
AND OPTIMISATION

I find where your website is losing sales and give you a clear, prioritised fix list across UX, SEO and conversion.

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PAID MEDIA
STRATEGY

I set the ad strategy, brief the creative and write the copy. Your agency runs the ads, and I hold them to account.

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EMAIL
MARKETING

Flows, campaigns and retention that turn subscribers into repeat customers.

“Shanna is a digital powerhouse. She combines a wealth of best-practice industry knowledge, a love of brand equity and a warm openness to her working style to deliver brand-aligned, solution-focused results.”

- Teddy Bell | Head of Retail and Training | Grown Alchemist

WHO I’VE WORKED WITH

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Black-and-white promotional sign for Plasta Trade Centre Network, listing locations: Gold Coast, Brisbane, Caboolture, Toowoomba.

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ARE YOU READY?

Not sure where to start? Book a free 20-minute discovery call. If I’m not the right fit, I’ll point you to someone who is.